Source:Athens News Agency: 12-01-30
AMNA / "Greek consumers have made a turn towards their homes, family and friends, boosting household consumption, searching for better prices and products. In this environment, the current economic crisis offers opportunities to those enterprises that will react by timely strengthening their position in the market," a report by Boston Consulting Group stated on Monday.
The report, on Greek consumers’ sentiment, showed that 85 pct of consumers said they would lower their spending in the coming months, up 32 percentage points compared with the same report published seven months ago.
The report also showed that 18 pct of consumers have transferred their savings abroad, while only 24 pct consumers said they would buy Greek products, saying they could afford to pay for their higher prices. Some 65 pct of consumers said they faced a financial problem, while 56 pct said they felt insecure, whereas the percentage of respondents worried over losing their jobs doubled compared with the previous report.
However, the crisis offers opportunities, Vasilis Antoniadis, head of BCG in Greece and Camille Egloff, BCG managing director, said. They stressed that Greek companies willing to act decisively by reviewing prices, adopting new technology, new trends and a more efficient promotion policy, would gain a large share of the market. |